Competitors Wars

RULES & REGULATIONS

Competitor Wars is a high-energy marketing competition in which teams are assigned competing brands and challenged to develop a strategy to capture customers from their rival.

• The competition combines a short strategy-building phase, brand pitch, attack-and-counter round and surprise judge challenge.
• The event tests brand understanding, customer acquisition, creativity, competitive thinking, communication, confidence and strategic decision-making under time pressure.
• Participants will demonstrate their understanding of real-world brands and competitive positioning.
• Teams will be encouraged to develop creative and practical customer-acquisition strategies.
• The competition develops quick decision-making and counter-strategy skills.
• The format is designed to create an engaging, audience-friendly marketing competition.
• Participants will be assessed on how effectively they defend their strategy when challenged.
• Teams must consist of 3–4 participants.
• Participants must report to the Seminar Hall before the scheduled reporting time.
• All participants must carry a valid college or institution ID.
• Any form of cheating, plagiarism, unauthorised assistance, misconduct or unfair practice may result in disqualification.
• The organising committee reserves the right to make final decisions on disputes, scoring and rule interpretation.
• Participants must follow all venue, campus and event-day instructions provided by the organising committee.