Brand Auction

RULES & REGULATIONS

Brand Auction is a three-day experiential marketing simulation designed to give participants a real-world brand management experience.

• Teams of 3–5 members will receive ₹10,000 in virtual capital and participate in a live auction to acquire strategic brand assets such as target audience, product category, positioning, pricing, distribution, marketing approach and brand identity.
• On Day 2, teams will use their acquired assets to create a completely new brand with the support of AI tools for research, ideation, competitor analysis and strategic decision-making.
• Participants will face unexpected market shocks and brand-pivot challenges designed to test their adaptability.
• On the final day, teams will launch their brand before a jury, respond to a surprise live crisis and deliver a 60-second investor pitch.
• Teams will be evaluated on marketing strategy, creativity, brand coherence, consumer understanding, AI application, business viability and pitching skills.
• The event is designed to develop strategic thinking, creativity, teamwork, leadership and practical marketing skills.
• Participants must report to the designated venue before the scheduled reporting time on each day of the event.
• All participants must carry a valid college or institution ID.
• Any form of cheating, plagiarism, misconduct, unauthorised assistance or unfair practice may result in disqualification.
• The organising committee reserves the right to make final decisions on disputes, scoring and rule interpretation.
• Participants must follow all venue, campus and event-day instructions provided by the organising committee.