Battle of BrANDS

RULES & REGULATIONS

Battle of Brands is a creative marketing and branding challenge that puts participants in the role of brand strategists and marketers.

• Each participant or team will be assigned a product with no existing brand identity, and their task is to transform it into a compelling, market-ready brand.
• Participants will develop a complete brand concept encompassing the brand name, logo, tagline, target audience, USP, positioning, marketing strategy, promotional campaign, and other relevant elements of brand identity.
• They will then present their concept to a panel of judges, demonstrating how their brand can stand out and compete successfully in the market.
• The competition will evaluate creativity, innovation, brand identity, market understanding, positioning, marketing strategy, communication, and overall brand potential.
• The challenge is simple: You are given the product. You create the brand. You build the story. You sell the idea.
• Teams must consist of 2–3 members.
• Participants must report to the Auditorium before the scheduled reporting time.
• All participants must carry a valid college or institution ID.
• Any form of cheating, misconduct, unauthorised assistance or unfair practice may result in disqualification.
• The organising committee reserves the right to make final decisions on disputes, scoring and rule interpretation.
• Participants must follow all venue, campus and event-day instructions provided by the organising committee.